Elevator Pitch: Show the formal pitch? Prefer the crude pitch?

This book is about…

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction.

What people are saying:

The designers’ medium is behavior. Designing seductive interactions is the next frontier to get our users to fully engage in the applications they’re building. Stephen’s session will stir your creative juices in brand new ways.

—Jared Spool

Stephen is one of those rare people who not only only gets good design and interaction, but also really understands why people make certain choices when interacting with those designs.

—Kelsey Ruger